Working With Us
A principal-led engagement -- built around your goals.
Intelagen Group operates as a principal-led engagement -- meaning you work directly with a senior marketing executive, supported by a curated network of US-based specialists brought in as your scope requires. No unnecessary overhead, no junior handoffs.
Whether you need to fill a leadership gap, launch a new initiative, or take control of an underperforming marketing function, we're built to move fast and deliver results.
We tailor our services to your goals:
- Launch fast, cost-effective go-to-market strategies
- Define your competitive edge and generate quality leads
- Scale marketing without the cost of a full in-house team
- Audit performance or solve persistent challenges with expert insight
- Access CMO-level leadership and execution -- under one engagement
Most clients start with a 90-day engagement to assess current performance, align on goals, and begin execution. Retainers scale up or down as priorities evolve.
What does it cost?
Retainers are scoped to the services you need. Most clients engage between $5,000 and $12,000 per month -- where we can fully manage marketing strategy and execution. Engagements at the lower end typically focus on CMO-level oversight and strategic direction. Higher-end retainers may include active management of services (such as: paid media, SEO, analytics, and creative execution.)
Project-based and advisory engagements are also available for defined scopes -- audits, go-to-market planning, or campaign buildouts.
We'll scope an engagement based on what your situation actually requires. If the numbers don't make sense for either side, we'll tell you. No surprises.
Fractional vs. Full-Time: The Honest Comparison
A Marketing Director or VP runs $120K--$175K in base salary -- before benefits, payroll taxes, recruiting fees, and a 60--90 day ramp before they're contributing at full capacity. A CMO starts at $250K and can exceed $400K in total comp.
A fractional engagement with Intelagen gives you that same level of leadership -- plus a specialist execution network -- at a fraction of the commitment. Most clients engage for 3--6 months to solve a specific challenge, fill a leadership gap, or launch a new initiative. Others use us on an ongoing basis as a cost-effective alternative to a full-time hire.
Either way, you're not locked in. You pay for what you need, when you need it -- and you can scale up or step back as your priorities change.
Fractional Engagement with Intelagen
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Principal-led:
The senior executive who scopes your engagement runs it. No handoffs to junior staff. -
Strategy and execution included:
CMO-level leadership and a specialist execution network under one retainer -- not two separate vendors. -
No long-term commitment:
Engage for a defined project, a leadership gap, or ongoing support. Scale up or step back as your needs change.
Traditional Full-Time Hire
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Significant overhead:
Salaries, benefits, payroll taxes, recruiting fees, and a 60--90 day ramp before they're fully productive. -
Execution still requires vendors:
A full-time marketing leader typically still relies on agencies and vendors -- which you then have to manage separately. -
Higher risk:
Finding the right fit takes time. A misaligned hire at the VP or CMO level is an expensive and slow problem to correct.